An internet strategy consultant helps Vancouver-area businesses devise a web marketing strategy involving all aspects of your business from your website design, branding and voice to competitive factors such as search engine optimization and keyword research, competition data, online lead funnels and social media marketing channels.
Internet marketing strategies are not one size fits all. Strategies that work for one company may not be suitable for another. An internet strategy consultant assesses the company’s goals, assets and competitive landscape to create a suitable, recyclable and scaleable plan that helps the company reach its goals.
Getting a foothold in the competitive Vancouver market is challenging. Consider the reality of Google searches. Only ten results appear on page one of search results and Googlers don’t often click past page two. Only ten companies, among thousands, can rely on Google organic search to drive business leads. For others, Google Ads can help, but for many, pay-per-click ads are too costly. That’s where strategy helps.
An online marketing strategy must support the business’s goals while being realistic and achievable. An ad-lib marketing approach is a hit-and-miss effort at best. Websessive creates formalized strategic plans that map out what to do, where and when to do it, and, how to measure its success.
We get to know your company's strengths, goals, products, services, and current market position.
We evaluate competitors to understand their value proposition, strategy and online visibility.
We identify marketing channels and develop an online marketing plan. You'll know who, what, where, when and why.
Channel marketing often includes your website, SEO, blogging, social media, email marketing and advertising.
During an online strategy consultation, we'll ask questions and provide feedback and guidance. We'll get to know your company, products, services and goals.
Knowing your competitors is vital to your business's success. We'll assess your competitors' online strategies to determine what is working (and not working) for them and what may work for you.
We'll develop a detailed plan including which marketing channels your company should use and how to use them. We'll create a workflow that details the 5 Ws.
We'll put the strategic plan into action. This may involve website design or re-design, web content writing, social media posting, search engine optimization and pay-per-click advertising.
Book a free consultation with an internet strategy consultant who understands the needs of small businesses in Vancouver.