An internet strategy consultant helps Vancouver-area businesses and individuals devise a holistic web marketing strategy involving all aspects of your business from your website design, branding and voice to competitive factors such as search engine optimization and keyword research, competition data, online lead funnels and online marketing channels.
Getting a foothold in the competitive Vancouver market is challenging. Consider the reality of Google searches. Only ten results appear on page one of search results, and, Googlers don’t often click past page two. Only ten companies, among thousands, can rely on Google organic search to drive business leads. For others, Adwords can help, but for many, is too costly. That’s where strategy helps.
During an online strategy consultation, we'll ask questions and provide feedback and guidance. We'll get to know your company, products, services and goals.
Knowing your competitors is vital to your business's success. We'll assess your competitors' online strategies to determine what is working (and not working) for them and what may work for you.
We'll develop a detailed plan including which marketing channels your company should use and how to use them. We'll create a workflow that details the 5 Ws.
We'll put the strategic plan into action. This may involve website design or re-design, web content writing, social media posting, search engine optimization and pay-per-click advertising.