28 Aug Google Keyword Planner Replaces Keyword Tool
On August 25th, I was going to make some to content tweaks to a Websessive client’s website. I tried to access the “old” Google Adwords Keyword Tool to be redirected to a page with the heading “Keyword Planner has replaced Keyword Tool”. I knew this was coming as did most SEOs. For some months now, Google would try redirecting me to the new Keyword Tool but Google still gave the option of dismissing this and going back to the old one.
There are many positives about the new Keyword Tool, amongst them is the ability to target cities. You can really get granular and target province, state, city, and can view the amalgamated search volume of more than one geo-target simultaneously. The old Keyword Planner would only do local search volumes by country. If there is a downside, and I don’t really see anything whinge-worthy yet, it is that you have to log in with your Google account to use the tool. If you can’t find the tool because you’ve never used it, create an AdWords account, log in, click open the “Tools” menu and select “Keyword Planner”.
Choosing between exact, match, and phrase-match affects click and cost estimates – not search volume
The new keyword tool dispenses with Broad-Match and Phrase-Match for search volumes. Oddly enough, they are still in the Keyword Ideas tab but you’ll notice that you can toggle those filters all the live long day and the search volume remains the same. Exact, broad, and phrase-match filters now only apply to CPC. From a usability perspective, perhaps Google should turn these off in the Keyword Tab. They have no use there.
Using the new keyword planner for keyword research
Here’s a visual walk-through of the new Google Keyword Planner for keyword research.
- Sign in to AdWords
You have to sign up for an AdWords account because the new keywords tool is not available publicly. Sign into your AdWords account. If you’ve never had to locate the tool “inside” AdWords, find it by selecting Tools & Analysis > Keyword Planner from the AdWords top menu.
- Enter your keywords
Beneath the heading “What Would You Like To Do?” cllick Search for Keyword and AdGroup Ideas. Enter a list of keywords for which you’d like to get search volume data.
- Select geographic location
You can select amongst Country, State/Province and City. You can also look at search volumes for more than one city at a time. Select region and click Get Ideas.
- Switch to keyword ideas tab
AdGroup Ideas are displayed by default. AdGroup ideas are great for finding permutations of a target keyword so it’s a good idea to use this tool, too. For search volumes for your target keyword, click the Keyword Ideas tab.
- Exact-match is the default
The old keyword tool had broad-match as the default search type, but you could also view broad-match and phrase-match search volumes. Now, the default search type is Exact-Match. Though you can change the search type, it only affects cost and click data.
It takes a little getting used to the new interface, but I like that you can get search volumes for cities. Having both the AdGroups Ideas and Keyword Ideas in one place is a nice feature. I’ve used the tool frequently on local Vancouver SEO campaigns. Like all change, it’ll take some time to acclimate to the Keyword Planner, but for the most part, for SEO keyword research it gives you what you need and it will be very familiar if you’ve used the old keyword planner.