I've been thinking lately about how our perception of SEO has been skewed by what used to be much easier: getting a Web page into the top 10 of Google search results for a head term (a.k.a "money term") in a fairly short amount of time. Much has changed and yet many clients still sing the same song. They want to be in the top 10 for "some money keyword", and no, not 6 months from now...today.