Is your website a keyword cannibal? Keyword cannibalization is an SEO term that describes what happens when you have more than one page targeting the same keyword. For example, let's say you have a page on your garden shop website with title, heading, and keyword focus "potted shrubs". You want people to find you when they use that term in search. At some point, you decide to write a blog article about caring for potted shrubs and inadvertently (or even intentionally) you also use the keywords "potted shrubs" in the title, heading, and throughout the blog post.