SEO

I've been thinking lately about how our perception of SEO has been skewed by what used to be much easier: getting a Web page into the top 10 of Google search results for a head term (a.k.a "money term") in a fairly short amount of time. Much has changed and yet many clients still sing the same song. They want to be in the top 10 for "some money keyword", and no, not 6 months from now...today.

On September 26, 2013, Google Hummingbird was released into the wild. Google's Amit Singhal, SVP of Search, called it the largest change in Google's algorithm since 2001 and the update is said to have affected 90% of searches worldwide. These two statements have sent SEOs into collective tizzies. Interestingly, the update had been in effect for a month before it was announced and was hardly noticed by the SEO community in that time.
A few months back, I wrote an article about Web page speed optimization. I just received an email announcement from Neil Patel of QuickSprout about his new wicked-cool website analyzer. The analyzer provides an excellent, detailed overview of on-page ranking factors that affect SEO performance and website page speed which can affect bounce rates. I though I'd give it a whirl and retest the Websessive Media Design website. Why is page speed important?
Google Plus 1 Google +1s may or may not increase ranking depending on whose Kool-Aid you drink. A few weeks ago, I wrote a post regarding a MOZ Google+1 correlation study sensationally entitled "Amazing Correlation Between Google +1s and Search Ranking". The article suggests (with its title) that a correlation exists between Google +1 shares and higher search ranking. Some took the MOZ article writer to task, including Google Web Spam Team head Matt Cutts who points out the error in logic and who went as far as saying that he'd "be skeptical of anyone who claimed more +1s lead to higher ranking".
White board animation from fiverr There are a lot of kooky services on fiverr.com from women that will video themselves dancing whilst holding your company sign to people who will provide a fake review of your products and services. However, amongst the zany and risky there are some services that Vancouver small business website owners should consider. Two such services are explainer videos and whiteboard animations. Recently, we wanted a whiteboard video describing the benefits of our Vancouver web design services.
On August 25th, I was going to make some to content tweaks to a Websessive client's website. I tried to access the "old" Google Adwords Keyword Tool to be redirected to a page with the heading "Keyword Planner has replaced Keyword Tool". I knew this was coming as did most SEOs. For some months now, Google would try redirecting me to the new Keyword Tool but Google still gave the option of dismissing this and going back to the old one.

Is your website a keyword cannibal? Keyword cannibalization is an SEO term that describes what happens when you have more than one page targeting the same keyword. For example, let's say you have a page on your garden shop website with title, heading, and keyword focus "potted shrubs". You want people to find you when they use that term in search. At some point, you decide to write a blog article about caring for potted shrubs and inadvertently (or even intentionally) you also use the keywords "potted shrubs" in the title, heading, and throughout the blog post.

For as long as Websessive Media has been providing SEO services to Vancouver clients, I've tried not to get caught up in the guru chatter and Google gaming tactics too much. I stress the word "try", because like anyone whose living depends on the success of the job they do, I am occasionally obsessive about what others say is working. I subscribe to SearchEngineWatch, actually read the SearchMetrics Annual Ranking Factors whitepaper, lurk on SEO forums and try to stay current with the ever-changing landscape of SEO and Web marketing.