On Working with Flare Accounting Software Startup

It’s been a very long time since I’ve posted anything on Websessive blog. Between my own client work and my life working for an accounting software startup (Flare) for nearly two years, there just hasn’t been much time to attend to writing here.

Prior to working with Flare Accounting, I had worked as an in-house webmaster for a startup tech company (and of course as a freelancer). Working as a hired gun for a startup is a bird of a different colour. Read More

CRS Carpet Cleaning SEO Case Study

Websessive recently began working with CRS Commercial Carpet Cleaning & Maintenance, a Vancouver carpet cleaning company. Getting this website found for local Vancouver searches has been a lesson in patience. With the company located in a suburb but most clients located in Vancouver, the challenge is being found for terms related to “commercial carpet cleaning in Vancouver”.  Because so many Vancouver carpet cleaners with physical addressess in the city have Google Local listings, competing in local search is roll-up-your-sleeves work. Read More

SEO Guarantees: A Tale of SEO Woe

I’ve been thinking lately about how our perception of SEO has been skewed by what used to be much easier: getting a Web page into the top 10 of Google search results for a head term (a.k.a “money term”) in a fairly short amount of time. Much has changed and yet many clients still sing the same song. They want to be in the top 10 for “some money keyword”, and no, not 6 months from now…today. Read More

Fright of the Hummingbird

On September 26, 2013, Google Hummingbird was released into the wild. Google’s Amit Singhal, SVP of Search, called it the largest change in Google’s algorithm since 2001 and the update is said to have affected 90% of searches worldwide. These two statements have sent SEOs into collective tizzies. Interestingly, the update had been in effect for a month before it was announced and was hardly noticed by the SEO community in that time. Read More

A Vancouver Web Design Client’s Nightmare

Recently, I finished a WordPress installation and customization for a Vancouver Web design client. Though he needed Web design, he was also very suspicious of website designers and SEO types. He said the words “Web designers” with a hint of disdain, like Seinfeld saying “Newman”. His opinion of Vancouver website designers was honestly formed by his experiences with several. Yes, several…not one. Read More