Author: Thomas

It's been a very long time since I've posted anything on Websessive blog. Between my own client work and my life working for an accounting software startup (Flare) for nearly two years, there just hasn't been much time to attend to writing here. Prior to working with Flare Accounting, I had worked as an in-house webmaster for a startup tech company (and of course as a freelancer). Working as a hired gun for a startup is a bird of a different colour.

I've been thinking lately about how our perception of SEO has been skewed by what used to be much easier: getting a Web page into the top 10 of Google search results for a head term (a.k.a "money term") in a fairly short amount of time. Much has changed and yet many clients still sing the same song. They want to be in the top 10 for "some money keyword", and no, not 6 months from

On September 26, 2013, Google Hummingbird was released into the wild. Google's Amit Singhal, SVP of Search, called it the largest change in Google's algorithm since 2001 and the update is said to have affected 90% of searches worldwide. These two statements have sent SEOs into collective tizzies. Interestingly, the update had been in effect for a month before it was announced and was hardly noticed by the SEO community in that time.

Recently, I finished a WordPress installation and customization for a Vancouver Web design client. Though he needed Web design, he was also very suspicious of website designers and SEO types. He said the words "Web designers" with a hint of disdain, like Seinfeld saying "Newman". His opinion of Vancouver website designers was honestly formed by his experiences with several. Yes, several...not one.

A few months back, I wrote an article about Web page speed optimization. I just received an email announcement from Neil Patel of QuickSprout about his new wicked-cool website analyzer. The analyzer provides an excellent, detailed overview of on-page ranking factors that affect SEO performance and website page speed which can affect bounce rates. I though I'd give it a whirl and retest the Websessive Media Design website. Why is page speed important?
Social media marketing means many things to many people but its main goal is quite simple: drive traffic to a website to get conversions (however you define a conversion). Traffic, however, is not the only benefit of social media marketing. The other side of the coin is what your activity on social media sites can do for your Vancouver BC business website, or, more specifically, your business website's presence on Google and other search engines. "Ya, ya, sure...blah. It's not for me," you may be thinking.
Google Plus 1 Google +1s may or may not increase ranking depending on whose Kool-Aid you drink. A few weeks ago, I wrote a post regarding a MOZ Google+1 correlation study sensationally entitled "Amazing Correlation Between Google +1s and Search Ranking". The article suggests (with its title) that a correlation exists between Google +1 shares and higher search ranking. Some took the MOZ article writer to task, including Google Web Spam Team head Matt Cutts who points out the error in logic and who went as far as saying that he'd "be skeptical of anyone who claimed more +1s lead to higher ranking".
Craigslist ad for web designIf you are considering hiring a freelance web designer in Vancouver, there are many to choose from and all are competing for similar clientele. I was on Facebook a few days ago and saw an ad for a web design company (a freelancer really) who was promising responsive, mobile-friendly design for around $900. Always curious about what other website designers are doing, I visited their website.
White board animation from fiverr There are a lot of kooky services on from women that will video themselves dancing whilst holding your company sign to people who will provide a fake review of your products and services. However, amongst the zany and risky there are some services that Vancouver small business website owners should consider. Two such services are explainer videos and whiteboard animations. Recently, we wanted a whiteboard video describing the benefits of our Vancouver web design services.