August 2013

Is your website a keyword cannibal? Keyword cannibalization is an SEO term that describes what happens when you have more than one page targeting the same keyword. For example, let's say you have a page on your garden shop website with title, heading, and keyword focus "potted shrubs". You want people to find you when they use that term in search. At some point, you decide to write a blog article about caring for potted shrubs and inadvertently (or even intentionally) you also use the keywords "potted shrubs" in the title, heading, and throughout the blog post.

For as long as Websessive Media has been providing SEO services to Vancouver clients, I've tried not to get caught up in the guru chatter and Google gaming tactics too much. I stress the word "try", because like anyone whose living depends on the success of the job they do, I am occasionally obsessive about what others say is working. I subscribe to SearchEngineWatch, actually read the SearchMetrics Annual Ranking Factors whitepaper, lurk on SEO forums and try to stay current with the ever-changing landscape of SEO and Web marketing.

Recently, a potential social media marketing client with a Vancouver-based company emailed me asking for a quote. I explained in my response that a consultation would be required before I could provide a quote for Internet marketing services. Websessive provided an outline, describing in point form the importance of ongoing social media and content marketing in any plan, citing the 2013 SearchMetrics Google Ranking Factors whitepaper and providing a link.

The Web has contributed to an evolution of our written and spoken language, adding to the language and its flexibility. Is it Web site, Website, Web-site, web-site, web site, or website? Some grammar wonks would say Web should be capitalized because it is the shortened form of the proper noun "World Wide Web"; others would say that all variations are correct as long as the use is consistent.  This is the flexibility of our changing language.

Mobile device shopping trends If you have an existing website that is not mobile-friendly, you are effectively locking your front doors to large and growing percentage of web visitors. "Large" is not very descriptive, so I'll have to elaborate. In 2013, about 14% of all Internet traffic worldwide is from mobile device.  This mobile web use statistic grows in leaps each year. In 2010, mobile devices accounted for just 1% of web traffic. estimates that in 2013 about 15% of all U.S. retail purchases will be made from a mobile device, which is an increase of 4% over last year.
On June 4th, Google's Vice President of Display Advertising, Neal Mohan, announced  "Google Web Designer" at thinkDoubleClick, Google's annual display advertising industry event.
Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications - for free Neal Mohan, Google
There has been some speculation on the Web about exactly what Web Designer is. Some have described it as competition for Adobe's fairly new product Edge Reflow, which is a WYSIWYG rapid prototyping tool for creating responsive websites.
Since Google rolled out its Penguin update in April of 2012, there has been divergent opinion on exact-match anchors in on-page SEO efforts. I've read articles by some SEO specialists suggesting that exact-match anchors in on-page SEO is bad. Certainly, it is widely accepted that exact-match anchors (the text that is the link) are a bad thing if overdone in backlinks from external domains. In Google's view, it's not natural. A website would have diverse backlink anchor text. What about on-page anchors?
In April of 2010, Google announced that website speed is being incorporated as a signal in Google's ranking algorithm. According to Matt Cutts, it doesn't carry that much weight, effecting only 1% of search queries. According to Cutts there are about 200 ranking signals, so a website ranks well when it meets as many of the ranking criteria as it can.