August 2013

On August 25th, I was going to make some to content tweaks to a Websessive client's website. I tried to access the "old" Google Adwords Keyword Tool to be redirected to a page with the heading "Keyword Planner has replaced Keyword Tool". I knew this was coming as did most SEOs. For some months now, Google would try redirecting me to the new Keyword Tool but Google still gave the option of dismissing this and going back to the old one.

Is your website a keyword cannibal? Keyword cannibalization is an SEO term that describes what happens when you have more than one page targeting the same keyword. For example, let's say you have a page on your garden shop website with title, heading, and keyword focus "potted shrubs". You want people to find you when they use that term in search. At some point, you decide to write a blog article about caring for potted shrubs and inadvertently (or even intentionally) you also use the keywords "potted shrubs" in the title, heading, and throughout the blog post.

For as long as Websessive Media has been providing SEO services to Vancouver clients, I've tried not to get caught up in the guru chatter and Google gaming tactics too much. I stress the word "try", because like anyone whose living depends on the success of the job they do, I am occasionally obsessive about what others say is working. I subscribe to SearchEngineWatch, actually read the SearchMetrics Annual Ranking Factors whitepaper, lurk on SEO forums and try to stay current with the ever-changing landscape of SEO and Web marketing.

Recently, a potential social media marketing client with a Vancouver-based company emailed me asking for a quote. I explained in my response that a consultation would be required before I could provide a quote for Internet marketing services. Websessive provided an outline, describing in point form the importance of ongoing social media and content marketing in any plan, citing the 2013 SearchMetrics Google Ranking Factors whitepaper and providing a link.

The Web has contributed to an evolution of our written and spoken language, adding to the language and its flexibility. Is it Web site, Website, Web-site, web-site, web site, or website? Some grammar wonks would say Web should be capitalized because it is the shortened form of the proper noun "World Wide Web"; others would say that all variations are correct as long as the use is consistent.  This is the flexibility of our changing language.

Mobile device shopping trends If you have an existing website that is not mobile-friendly, you are effectively locking your front doors to large and growing percentage of web visitors. "Large" is not very descriptive, so I'll have to elaborate. In 2013, about 14% of all Internet traffic worldwide is from mobile device.  This mobile web use statistic grows in leaps each year. In 2010, mobile devices accounted for just 1% of web traffic. eMarketer.com estimates that in 2013 about 15% of all U.S. retail purchases will be made from a mobile device, which is an increase of 4% over last year.